latest news
Updates, announcements, and selected stories from our work across Asia and Europe — covering football culture, media, and fan engagement.
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Second-Screen Football: How Asian Fans Really Watch European Matches
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In China, Gen Alpha Is Redefining What It Means to Be a Football Fan
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Why European Football Clubs Are Missing Asia’s Collectibles Economy
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In East Asia, Football Clubs Are Still Posting Updates While Fans Want Stories
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Asia’s Grassroots Football Boom Is Missing Its Most Powerful Story
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PSG’s Asian Stores Are Less About Retail — and More About Leverage
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In China, Football’s Most Influential Player Is Still David Beckham
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Why European Football Keeps Growing in South Korea — Even Without Mass Fandom
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Football’s Cinematic Broadcast Shift Is Fuelling Fan Culture Across Asia
insightS
Surveys, industry reports, and market insights based on our on-the-ground work across Asian football communities. Available to registered members.
The Asian Partnership Playbook
Patterns, Risks, and Strategic Lessons for European Football Clubs
February 4, 2026 - Alberto C. & Vivien Lee
The Asia Money League
Re-ranking European Football Clubs by Asia-Linked Revenue
January 7, 2026 - Abby Z. & Alberto C.
Manchester City Operating System
Manchester City: The Operating System of Modern Football
January 31, 2026 - Alberto C. & Vivien Lee