research REPORT

A limited release from the Six Yard Studios ecosystem.

what this is

Available for a limited time.


A data-led commercial report analysing how Chinese fans spend money on European football clubs — across merchandise, travel, matchday experiences, stadium tours, and sponsor products.


    • Full downloadable PDF report

    • Executive summary (key commercial takeaways)

    • Category-by-category spending breakdown

    • Fan segmentation by spending tier

    • Strategic implications for European clubs

    Developed for decision-makers in commercial and consumer departments.

    • Understand real annual spending per fan

    • Identify high-value consumer segments

    • Prioritise revenue categories with highest upside

    • De-risk China market assumptions with real data

price HK$123

This release is part of a limited drop from Six Yard Studios.
All sales are final unless stated otherwise.